About

Every year, thousands of new families arrive in Michigan communities — and in those first few months, they're actively looking for their go-to dentist, their new favorite restaurant, the shop they'll trust for years to come. That's exactly the window Hometown Michigan is built for.

We mail high-quality welcome booklets to new residents in Holland/Zeeland, Grand Haven/Spring Lake, and Traverse County — delivered 3 to 6 months after move-in, right at the moment when new neighbors are making lasting decisions about where to spend. Each booklet features a curated lineup of the best local businesses in the area.  Most categories even have exclusive placement so your business stands out with no competition from another business in your category.

For local business owners, it means something simple and powerful: your name and offer in the hands of motivated new customers, year-round. For 2027, we will be giving out 4,000 booklets over the year, by mailing directly to new movers in Holland and Zeeland and by attending local events, reaching residents who are ready to discover their new hometown and build the local loyalties that last.  Be the first to welcome them into their new hometown!

We believe local businesses are the heartbeat of every community — and new neighbors deserve to find the best ones fast. If you're interested in learning how Hometown Michigan can help your business reach new residents, we'd love to connect!

www.hometownmi.com

julie@hometownmi.com

‪(616) 834-0701‬