Rachel Karhoff
Rachel is a Michigan Native and lives in Byron Center with her husband and high school sweetheart with their 3 children. A graduate of Michigan State University, GO GREEN! She has been serving the entire state of Michigan as an insurance professional for 17 years, and has been the owner of the Zeeland State Farm agency since 2018. Rachel is passionate about building relationships and being a resource in her community for insurance and financial services. She loves being able to help others by getting them coverage that fits what their needs are and works in their budget. In her free time Rachel enjoys spending time with family and friends, checking out a local coffee shop, trying out a new restaurant, traveling, and spending time outdoors.
Eric Krupiarz
"My Impact Will Always Be Remembered"
The WHY statement above is the relentless motivator everyday to impact my client relationships, community members, and most of all my family. I enjoy being a connector within the community and use my platform to elevate people and businesses personally, professionally, and financially.
My work locally on the Lakeshore is to bring value through creative solutions to everyday "what ifs". These "what if's" traditionally come in the form of planning financially for the future of families and closely held businesses. Instead of just focusing on the numbers, my desire is to understand what money means to you and build an effective plan that allows for clarity, and true financial independence.
Specialties Include:
Wealth and Investment Management
Employee Retention Strategies
Business Succession and Buy-Sell Funding
Education Funding
Retirement Distribution Planning
Life, Disability, and Long Term Care Insurance Planning
You would also find me facilitating the local Ottawa County Guys Who Give Chapter - a local philanthropic organization designed as a catalyst to give to those in need within the community.
When I am not face to face with clients, or out in the community my passions are playing hockey and golf and above all to make memories traveling with my beautiful wife Ashley, and sons Smith and Brooks.
Liz Shoemaker
Commercial Loan Officer - Vice President ChoiceOne Bank
With over 13 years of experience in the banking industry, I am a seasoned Commercial Lender who partners with businesses along the Lakeshore to help them grow, invest, and thrive. Whether it's working with small business owners, real estate investors, or established companies, I take pride in tailoring financial strategies that support each client's unique goals. From term loans to lines of credit and commercial real estate financing, I am committed to delivering responsive service and sound financial guidance.